The Government has today launched a consultation on food labels which may lead to clearer labelling to help shoppers make healthier choices.
As things stand, there is a confusing multitude of food labels on products across UK shelves. In the past, some food companies and supermarkets have chosen to ignore independent research which shows clear and consistent labels best give shoppers the information they need to make healthier choices.
The British Heart Foundation (BHF) is urging ministers and the food industry to back traffic light-coloured labels combined with Guideline Daily Amounts (GDAs) and the words ‘high’, ‘medium’ and ‘low’.
Julia Waltham, Advocacy Manager at the British Heart Foundation, said: “This isn’t about telling people what should or shouldn’t be in their baskets. This is about making healthy choices easy for busy shoppers.
“Front-of-pack labels using traffic light colours, GDAs and the words ‘high’, ‘medium’ and ‘low’, will help everyone make more informed choices at a glance, before they head to the till.”
The BHF is lobbying for a consistent food labelling scheme that includes the traffic light system.