The government is drawing attention to the effects alcohol has on your waistline with its Know Your Limits campaign.
Wine drinkers consume an average of 2,000 calories from alcohol every month, it has been revealed. Over a year this is equivalent to 38 extra roast beef dinners or 184 bags of crisps.
Two fifths (42%) of women surveyed by the Government's Know Your Limits campaign admitted they didn't know that a glass of white wine has the same calorie content as a bag of crisps. Two large glasses of white wine not only puts a woman over the recommended daily limit for alcohol consumption but - at approximately 370kcals - also constitutes nearly a fifth of her daily calorie allowance.
Similarly, two fifths of men (40%) aren't aware that a pint of lager has as many calories as a sausage roll. A beer-drinker knocking back just five pints a week would add a whopping 44,200 calories over a year, equivalent to 221 doughnuts.
More than one in three drinkers (37%) also admit they are likely to eat more than they usually would or ditch the healthy diet when drinking above their recommended daily limits.
Health Minister Phil Hope said: "Regularly drinking more than our recommended daily limits can have a knock on effect on our health - including an expanding waistline."
Heather Caswell, spokesperson for the British Nutrition Foundation said: "Most people would baulk at consuming a full glass of single cream, but wouldn't think twice about a couple of pints. But the calorie content is similar and, over time, excess alcohol intake is likely to lead to weight gain."