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Doctors form new political party; and NHS hires head of brand for nearly 100,000 pounds a year

Wednesday, 14 November 2012

DOCTORS FORM NEW POLITICAL PARTY

The Guardian gives a full page to the launch of the National Health Action party, formed by doctors worried that the NHS will be "eviscerated by the coalition" (p43).

The party, to be launched at the Commons on Thursday, will see members contest seats against members of parliament who back the government's health bill.

The NHA is the brainchild of consultant oncologist Clive Peedell who said: "I am not a socialist. I don't believe in 'the workers owning the means of production.' It's nonsense that died out 30 years ago. I do believe that a collectivist system like the NHS can survive in a market society. It did for 60-odd years."

NHS HIRES HEAD OF BRAND FOR NEARLY 100,000 POUNDS A YEAR

The Daily Telegraph (p11) reports that the NHS has hired a "head of brand" on a salary of 98,000 pounds a year to ensure patients are not misled by the "inappropriate use" of the NHS logo.

Sir David Nicholson, the NHS chief executive denied the job was a frivolous waste of money but admitted the job title was "rather unfortunate".

The Guardian also reports on the story saying Nicholson has defended the appointment, saying it would help ensure private healthcare firms treating NHS patients gave the best possible care (p6).

The head of brand would protect the service's distinctive blue and white logo from unwarranted use, the paper says. The Daily Mail (p17) also has the story.

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