l

The content of this website is intended for healthcare professionals only

Cosmetic surgeons want cosmetic surgery ad ban

Cosmetic surgeons call for ad ban and checks to weed out rogue surgeons

Ingrid Torjesen

Monday, 23 January 2012

The British Association of Aesthetic Plastic Surgeons (BAAPS) is calling for advertising of cosmetic surgery to patients to be banned and annual checks to be carried out on all cosmetic surgeons.

The measures would help protect patients from rogue surgeons and try to ensure they do not opt for cosmetic surgery because they have “unrealistic expectations” of what it can achieve.

The British Association of Aesthetic Plastic Surgeons (BAAPS) told the BBC that the promotion of prescription medicines to patients is considered inappropriate and banned and that advertising of cosmetic procedures should be outlawed in the same way.

Mr Fazel Fatah, president of BAAPS, said: "Over the last decade the BAAPS has worked tirelessly to educate the public on the many aggressive marketing gimmicks that not only trivialise surgery but endanger the patient.

"We have warned against the unrealistic expectations set by reality 'makeover' shows and against crass competition prizes promising 'mummy makeovers' and body overhauls.

"In no other area of surgery would one encounter Christmas vouchers and two-for-one offers - the pendulum has swung too far, and it is time for change."

The government is conducting an inquiry into cosmetic surgery following the PIP breast implant scandal. The inquiry is expected to consider introducing an insurance scheme for the sector, similar to that in the travel industry, to protect patients who experience problems even when a clinic goes out of business, and a register to keep track of patients who have procedures such as insertion of implants in the breast, buttocks, pectoral muscles, calves and other regions.

The review will also look at all aspects of regulation to ensure that people who carry out cosmetic interventions, including smaller procedures such as injection of fillers, have the right skills.

Registered in England and Wales. Reg No. 2530185. c/o Wilmington plc, 5th Floor, 10 Whitechapel High Street, London E1 8QS. Reg No. 30158470